KlikFit

BRAND, PRINT, & WEB DESIGN

During my internship at Pyper Young, I worked collaboratively with the lead graphic designer to establish a brand identity for KlikFit, a Tampa-based fitness studio. Black and white imagery, negative space, and a limited color palette were used to embody the modern, upscale nature of the brand. The logo design doubles as an icon and monogram, with the collision of an hourglass form and the letter 'K.'